Sara Olson is a Marketing Campaign Consultant with deep expertise in Marketo instance management, email automation, and lifecycle campaign development. At EMMIE Collective, she helps clients optimize their marketing infrastructure by designing engagement programs, building personalized experiences using Velocity scripting, and improving data hygiene, lead flow, and campaign performance. Her cross-industry experience—from enterprise healthcare to arts and culture—enables her to deliver solutions that are both strategic and operationally sound.