Some call him Dan. Others call him H. Everyone calls him when the system is broken.

With a decade of experience across operations leadership, marketing technology strategy, and lifecycle infrastructure, Mr. Irwin brings the kind of depth that only comes from doing the work — in-house and in the field. His time at Olive, Outrider, and various growth-stage companies gave him fluency in the full stack: data flow, decision architecture, and the unglamorous infrastructure that holds everything together.

He is comfortable in ambiguity — including, famously, his own name.