Dynamic and results-driven marketing professional with deep expertise in B2B marketing operations. Alyssa brings a proven track record in designing and executing high-impact lead generation campaigns that drive measurable pipeline growth. She excels at optimizing marketing technologies and streamlining operational workflows to improve efficiency and performance. Known for her ability to align cross-functional teams, Alyssa transforms complex strategies into scalable initiatives, delivering clear business value across every stage of the marketing funnel.